Welcome to the World of Frost

Founded in New York City in 2004 by designer Lisa Salzer, Lulu Frost is known for its statement blend of vintage and modern influences. The brand name hails from Lisa’s childhood nickname “Lulu” combined with the last name of her maternal grandmother, Elizabeth Rock Frost, who worked in the estate jewelry business for decades. The brand is celebrated for its beloved Plaza Collection, a series of bronze number and letter charms cast from the original doors of NYC's famed Plaza Hotel. Building on the symbolic nature of her work, Lisa expanded into fine jewelry with Lulu Frost CODE, a collection of numerical rings, necklaces and earrings all hand made in New York City. The CODE words collection is her modern take on acrostic jewelry wherein stones stand for letters, creating secret hidden messages. Lulu Frost has garnered a devout following of celebrities and tastemakers alike, including Alicia Keys, former First Lady Michelle Obama, Sarah Jessica Parker, Lady Gaga, Helen Mirren and more. Over the years, Lisa has collaborated with notable designers and brands including Alexander Wang, DKNY, J.Crew and West Elm, and has expanded into a unisex collection, George Frost.